our fab story



I am Mismimi a textile brand based in South African and Ghana. Mismimi was created out of longing for material and creating with feeling and storytelling, Mismimi has no right or wrong, yes or no. Mismimi became a brand because her love for shopping African products which turned into an idea, a solution, and adventure. The African stories, feelings and people which turns into beautiful colours, shapes and lines. And all these are transformed into textile based instillation and digital printed Ankara fabrics and scarves. The fabrics and scarves allow the combination of the world, graphics and materials, these three dimensional work comes together. they exist on the spectrum of practical and non practical, creating a dialogue between designer and consumer. the silk fabric becomes a raw material, transformed by the individual wearing it, hiding, showing, combining, creating new endless mixtures of pattern the designer could not foreseen. the installations are a way to tell a story and convey a feeling through material. they surround the spectator and for a moment they constitute as his world.